Workshop Item Ben Hayle, Communications Manager
Title
Title
2021 Communications Annual Report
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Background
At the beginning of each year staff prepares a report for the council detailing the City’s communication efforts from the previous year. Over the last several years the City has put a renewed focus on both external and internal communications. In 2018 a communications division was formed within the Administration department. In 2021 the communications team underwent change as the communications technician position was redesigned as a communications specialist position. After the retirement of the communications technician in April 2021, staff worked to develop the new communications specialist position. This position was filled in December 2021.
Over the last year there has been continued growth in the reach and engagement of the City’s communications. Specific metrics and details are included in the attached presentation.
Staff will also present some of the key areas that the communications team will focus on in 2022.
These areas include:
• Increased output across the City’s communications platforms
• Increased focus on brand identity
• Facebook Live Town Halls
• Strategic plan effective communication initiatives
• Digital accessibility
• Enhanced internal customer service
Staff Recommendation
Provide feedback on the City’s current and future communications.
Attachment List
2021 Communications Annual Report Presentation